Hudson Hower
On set directing the Echo Park campaignReviewing playback outside Sonic AutomotiveBehind the camera with the crewBetween takes with the teamClose-up moment on setDirecting on the Lenovo setReviewing the monitor with cast
Charlotte, NC · Available worldwide

I'm Hudson!
I'm a Director!

Commercial Director creating campaigns that don't suck.

Director · Founder of Unify

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Hudson on set, behind the scenes

Ethos

I love great people, love great food, and I hate bad marketing.

I believe in expected excellence, effective productions, and joyful experiences. Let's make some stuff!

Selected work

Recent campaigns.

Lenovo — Future Needs You film stillLenovo — behind the scenes

01 · Featured Project

Lenovo — Future Needs You

01 / 05

Lenovo — Future Needs You

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Echo Park — comedic campaign film stillEcho Park — behind the scenes

02 · Featured Project

Echo Park — Comedic Brand Campaigns

02 / 05

Echo Park — Comedic Brand Campaigns

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Rack Room Shoes — film stillRack Room Shoes — behind the scenes

03 · Featured Project

Rack Room Shoes — Rack Room x Jordan Campaign

03 / 05

Rack Room Shoes — Rack Room x Jordan Campaign

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Invest With Roots — on location with the crewInvest With Roots — behind the scenes

04 · Featured Project

Invest With Roots — Concept to Campaign

04 / 05

Invest With Roots — Concept to Campaign

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SECU — Our Members film stillSECU — behind the scenes

05 · Featured Project

SECU — Our Members, Their Stories

05 / 05

SECU — Our Members, Their Stories

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Connection

I believe the heart of any successful piece of media is connection. There is an inherent human element to everything, whether it's a love story or a toothpaste commercial. We all care about something, and I love creating campaigns that are worth caring about.

Approach

80% Prep.
20% Discovery.

The best commercial work comes from connection. The best moments come from leaving room for discovery.

I show up with a plan, then create space for talent, crew, and unexpected moments to elevate the work.

Chapter 02

On Set.

The work matters. The people matter too.

Hudson directing on the Lenovo set
Crew collaboration
Directing talent on set
Reviewing monitor with cast
Reviewing the monitor with talent
Problem solving in the edit bay
Director on set in the production environment

A philosophy, mostly

"People are passionate, and passion is powerful."

I find life in genuine curiosity. Don't prompt your product.

Crew laughing together
Team hanging out between takes
Producers smiling on set

Things I believe

  1. 01Great work comes from trust.
  2. 02Preparedness creates freedom.
  3. 03The best idea wins.